Aleksandr S. Ognev1*
1 Russian New University
Russia, 105005, Moscow, Radio st. 22
* Corresponding author:
The cardio-oculometric detection (COD) is an integrated method aimed at studying personal preferences, individual traits and current functional states of a human individual. The method is based on the use of some cardiac markers and parameters of oculomotor activity in response to specially selected visual and audial stimuli. To date, there is experimental evidence obtained that the COD method is capable of properly assessing the following:
- the nature of involuntary emotional reactions to the event, object or phenomenon under study;
- the degree of the psycho-physiological conditioning (readiness) to take various types of stress loading;
- the effectiveness of knowledge and experience acquisition.
The above method offers the following:
- to identify personally significant information even with the active willingness of the respondent to conceal it;
- to assess actual stress-inducing loading for a human individual in various problem situational cases;
- to determine the human individual‚Äôs conditioning (readiness) to successfully overcome difficulties in his/her own life.
This fresh method has been effectively employed for the following purposes:
- an assessment of actual effectiveness of various training programs;
- identification and clarification of the problem components in the respondents' internal life scenarios;
- identification of the true respondents‚Äô attitude to various types of objects to be evaluated by him (to advertising products, to another human individual, to himself).
At present, the COD is implemented by the CARDIOCODE PC-assisted hemodynamic analyzers and various types of eyetrackers. Due to the existing hardware complex, designed to be extensible, easy in operation and user-friendly, provided is an accurate express technique offering to complete the testing procedure within a very short time (a session, depending on the tasks to be solved, lasts from 5-10 to 15-25 minutes), so that the method can be considered to be easily reproducible.